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Search Engine Optimization
The word SEO is an acronym for Search Engine Optimization. Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines. SEO involves having web pages are clean, clear, and error free. SEO also means providing fresh content on each page, with reasonable file size and download time. Online search is the most widely used method of attracting qualified visitors to your Web site. It is a process of optimizing a website in order to gain top positions on search engines for various keywords, and drive more traffic to the site.
Iris Websoft, Search Engine Optimization solutions are committed to creating functional business enhancing Web sites that not only deliver your message but also achieve high visibility on the World Wide Webs leading search engines.
How is SEO Different From SEM?
Search Engine Marketing (SEM) involves any method of marketing through one or more search engines (such as Google or Yahoo). The three most common methods of SEM are Search Engine Optimization (SEO), Link Development, and Pay-Per-Click Advertising (PPC). PPC involves bidding with other businesses for ad placement typically in the "Sponsored Results" area of the search results page.
SEO beats PPC in organic search queries because many users ignore the "Sponsored Results". However, SEO loses to PPC when Google AdSense subscribers install Google's "Content for Search" code on their websites. In other words, sponsored search results appear on several thousand independent websites outside of the Google web sphere.
The process includes: selecting relevant and optimal keywords analysis, Competitive Analysis, rewriting your website's content using those keywords, building links with other sites, Code Implementation and Webpage Directory Submission. We also constantly monitor your site, and update keywords, to highest possible ranking.
Iris Websoft may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.
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