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Pay Per Click
PPC or Pay Per Click is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s website. Pay-Per-Click Advertising is too costly with too little ROI to make the investment worth the cost. Of course, you may have different results than we have had. PPC is an advertising technique used on websites, advertising networks, and search engines. Advertisers bid on "keywords" that they believe their target market would type in the search bar when they are looking for their type of product or service. You’re basically paying for PPC assuming that your sites will entice many non-impulse searchers to buy. With PPC, you also have to worry about something called "click fraud", which is a topic all of its own.
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